Durham unveils ambitious plan to boost investment and global profile
A major new initiative to promote County Durham was unveiled yesterday on 18 March at a high-profile event attended by more than 70 stakeholders.
The Durham Story aims to showcase the county’s strengths on a national and global scale, driving investment, business growth, and tourism.
The launch event, hosted by Durham County Council and Durham University at Gala Durham, marked the culmination of a 12-month project that engaged hundreds of regional stakeholders. The result is a compelling new proposition designed to strengthen Durham’s image, identity, and reputation.
Spearheaded by the council, Durham University, Visit County Durham, and Business Durham the initiative will see businesses, institutions, and individuals unite behind a shared brand.
With a consistent and strategic approach across multiple sectors, the Durham Story will highlight the county’s assets, attract key audiences, and inspire confidence among investors, businesses, students, and visitors.
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